Snapchat Beats Twitter in Daily Usage

By: Kassidy Coleman

It is becoming more and more clear that what people want out of a social media app is quickly evolving. Remember when it was weird if you weren’t on Twitter? Well, now its not that weird. Although we know Twitter can be very influential, especially with their trending hashtags, they are starting to see a steep decline. As far as daily use goes, Snapchat is beating Twitter. According to The Verge, Snapchat has 150 million people using the app every day, while only 140 million people use Twitter every day.

That might not sound like a big deal until you think about how old each of the social networks are. This past March, Twitter turned a decade old. While Snapchat is only five years old. It is obvious that Snapchat is swiftly building an empire while the one Twitter has built up is kind of starting to crumble.

And Twitter is really feeling the struggle to stay relevant in the world of social media. Twitter Chief Executive Officer, Jack Dorsey said that Snapchat is “very modern” and he is aware that Twitter can be both confusing and alienating, but he is trying to fix that. Maybe that’s what led Twitter to stop counting links and images in their notorious 140-character limit in an attempt to make it easier for new users. But it doesn’t help that Snapchat continues to roll out features that users quickly fall in love with. From silly filters to face swapping to being able to send stickers to friends, Snapchat’s most recent changes have users begging for more. And businesses looking to advertise on a social platform are well aware that Snapchat is where they should be doing it. Meanwhile, Twitter has been struggling to convince advertisers that they can make them money, but businesses are practically begging to be able to advertise on Snapchat to be able to reach the 13-34 year old demographic.

IMG_0891Regardless, it is apparent that Snapchat is more favorable than Twitter. It makes you wonder if Twitter will soon face the same doom as Myspace did back in the day. Of course, without question, Facebook is still the most used with a total of 1.09 billion daily active users and it isn’t likely to decline any time soon.

Do you think Twitter will be able to catch back up with Snapchat? Let us know in the comments below!
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One Response to Snapchat Beats Twitter in Daily Usage

  1. Anonymous says:

    Great post.

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