Google and Levi’s Bring Technology to the Fashion World

By: Kassidy Coleman

(Photo source: Levi's/YouTube)

(Photo source: Levi’s/YouTube)


When we hear “wearables” in relation to technology, we think of smartwatches and fitness trackers, not so much clothing. But it has finally happened – technology is crossing paths with fashion and truly redefining what a wearable is. Late last month at Google I/O 2016, Google announced its partnership with Levi’s to create a revolutionary “smart” denim jacket.


(Photo source: Levi's/YouTube)

(Photo source: Levi’s/YouTube)

At first glance, the “Levi’s Commuter x Jacquard by Google Trucker Jacket” just looks like a normal denim jacket. But obviously appearances can be deceiving. Although it has a simple outer appearance, this jacket is anything but. The jacket has conductive fabric woven into it, creating the first piece of clothing made out of technology. It senses touch and pressure, and can even sense your hand’s position before you touch the fabric.


Wondering why someone would need a smart jacket? Well, when Google and Levi’s designed this jacket, they had bikers in mind. The jacket allows wearers to skip songs, change the volume on their music, answer or decline calls, and get directions, all through different gestures that are simple swipes and taps.


(Photo source: Levi's/YouTube)

(Photo source: Levi’s/YouTube)

You might think this jacket sounds kind of impractical or a nightmare to wash with all the technology in it. It’s really not. Special yarn is woven within the jacket, this yarn links up to a sensor in the cuff of the jacket. You can easily remove the sensor from the jacket and charge it with a USB plugin. When you remove the sensor, you can wash this jacket just like you would any other piece of clothing.



Right now we’re expecting this jacket to be launched in spring 2017. No details about pricing have been released yet. We’re wondering what other pieces of clothing this technology will be put in.


What do you think about Google and Levi’s collaboration? Let us know in the comments below or join the conversation on Twitter!


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