What You Need to Know About Snapchat’s Most Recent Makeover

By: Kassidy Coleman

(Photo source: Snapchat)

Snapchat has been all over the headlines recently. But just in case you haven’t been paying attention to Snapchat (because let’s face it – you’re either a Snapchat fiend like us or you just don’t get it…there’s no in-between), here’s a recap of what’s been going on with them over the past few months: Back in April, Snapchat made a drastic update (Snapchat 2.0). With Snapchat 2.0, they brought everything we had been waiting for and more – it changed the way we view stories, allowed us to send photos during a call, introduced new audio and video features, and gave us over 200 fun stickers to send friends. Then last week it was announced that Snapchat is completely dominating the world of social media by beating Twitter with total daily users.

Well now Snapchat is making headlines again. Yesterday Snapchat got a makeover, mostly focusing on the Discover page. Back in 2015, Snapchat first introduced the Discover page, featuring brands like Cosmo, CNN, IGN, Vox Media, and Mashable. Well, apparently not enough people were watching those. Most likely because people couldn’t always tell what content these brands were providing behind the fairly simplistic logos (Really, nobody was intrigued enough by the tiny circles that simply said “IGN” or “WSJ”). Well now the Discover page is  a tiled-layout that allows you to quickly glance through what the different publishers have to offer. Publishers can have custom photos and headlines which will hopefully get more people watching their stories.

IMG_0891So, for example, this morning iHeartRadio showed a picture of Kanye accompanied by the headline “19 Kanye Lyrics about Food.” And National Geographic showed a photo of a shark with the headline “15 Stunning Marine Moments.” Most likely you’ll be more inclined to click on the stories on the Discover page than you were before the update. Its kind of like a modern, interactive newspaper.

Users can now also “subscribe” to publishers’ channels. When you subscribe, those stories will automatically appear under the “Recent Updates” section, making it more likely that people will watch these channels on a regular basis.

What do you think about this Snapchat makeover? Let us know in the comments below or join the conversation on Twitter!



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