Five Entertainment Tech Trends You Should Know

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By Hazel-Lovely Saunders

Creativity is the working body in the entertainment industry. And with recent advances in technology, creatives are finding insane ways to incorporate tech into entertainment. From virtual reality headsets in movie theaters to CGI in Fast 7. You never know what new technology will be up next for the industry.

  1. Virtual Reality (VR)

Virtual reality (VR) is a computer technology that uses software-generate realistic images, sounds, and other sensations to channel a real environment.

The Oculus Rift, a virtual reality headset, accumulated $2.5m in funding on Kickstarter and was available for the blockbuster film “Interstellar” to let audiences interact with the movie’s spacecraft and explore areas in the film. Hopefully we get to watch all movies on VR.

 

VR isn’t only popular in watching movies, but it’s the new trend in gaming. You’ll find VR gaming headsets from all the tech giants. For example, Samsung released their Gear VR while Sony is in the works for a headset for PlayStation 4. Additionally, Valve Software and HTC are working on Vive.

  1. Augmented Reality (AR)

Now augmented reality (AR) is found in the latest addition, Pokémon Go. This technology blurs the line between what’s real and what’s computer generated. Basically a mix of virtual reality, computer-generated environments, and what’s in the real world in real time.

In Pokémon Go players use their mobile device’s GPS capability to capture, battle and train virtual created, who appear on the screen as if they were in the same real world.

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But Pokémon Go isn’t the only one in the AR arena, Microsoft is currently working on a high-profile HoloLens project, and Apple CEO Tim Cook confirmed that the company is working on augmented reality.

  1. High Dynamic Range

High-dynamic range imaging (HDRI) is a high dynamic range (HDR) technique used in imagining and photography to reproduce a greater dynamic range. It’s better visual experience with greater contrast—highlights, brighter colors and a lifelike images.

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An example of HDRI is 4K TV. This tech is on the rise, but it probably needs to be watched on a huge TV to notice the difference. This tech can also be found in compact cameras like the new Nikon DL series feature 4K video. Although 4K can be very crisp it takes a lot of memory storage and a strong hard drive to import videos.

  1. Real-Time Cloud Rendering

Cloud rendering is a fast process of creating constant-shape clouds for games and flight simulators. Basically rendering of clouds in real-time. This technology can be used to render complex game image son mobile devices. Major studios use this to cut visual effects costs.

Atomic Fiction’s Conductor is in the lead for these visual effects technique and helped the visual effects for the movie, “The Walk”.

  1. Light Field

A light field camera captures information about the light field emanating from a specific scene; that includes, the intensity of light of the scene and the direction that the light rays are traveling in space. This gives the photographer flexibility to shoot first and choose the focus, aperture and settings after.

This is a time-saver for film shoots. Instead of multiple cameras for different focus points, this will capture it all in one shot. You can edit and change the settings after each shot to satisfy which image you want.

Ars Electronica 2013 - Lytro light-field photography

Ars Electronica 2013 – Lytro light-field photography

Companies Otoy and Lytro offer light-field capturing devices. Other companies like nVidia is also researching this field.

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