Sohonet – Maximizing Media Workflow

Biz Report

If you work in the entertainment industry, you know that having every person on the production team in the same geographic location makes it more effective to work on a project.

Fortunately enough, Sohonet is transforming the workflow for production companies everywhere. Their goal is to maximize workflow efficiency so it’s ultimately less stress on the team.

Essentially, this technology is disrupting the industry because it’s changing the way people think about workflow. For the last fifteen or twenty years, the most typical approach is to fly to a location, shoot at that location, then go to a soundstage, do soundstage work, and then go somewhere else for actual post-production cycle.

Sohonet is creating a scenario where you need to shoot on location, but you don’t need to bring your editor with you. If you want to do post-production as collaboratively as you can, it means you can have talent from other locations around the world to participate without having to travel.

For the colorist, it means that he or she can live in New York or live in LA, but work on jobs just about anywhere.

With Sohonet, it allows the producer or director to see things without having to physically go to a city to check it out. It also means production cycles become shorter, you can save money, and most importantly leverage more creative talent anywhere.

For the client, it means less travel. While some people want to travel to New York, LA, or London, to go sit with an editor for 3 to 4 hours others may want to only do twenty or thirty minutes worth of collaboration in real-time and get back to what they need to get done.

If you’re interested in learning more, head to today.


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