NATEDE by Clairy – Purify Your Indoor Air

Consumer Update

It’s a known fact that plants have the ability to reduce pollution, but did you also know that pollution is even worse when you go indoors?

NATEDE by Clairy is here to help fight the ongoing issue of pollution by fusing the natural benefits of plants with the power of technology. It all starts with the Wi-Fi connected smart flowerpot.

NATEDE by Clairy is a natural air purifier that works with real plants. It’s an entirely smart flowerpot as well as the most beautifully designed object you’ll ever see.

Several people think that air pollution only occurs outdoors, but in fact, it’s just the opposite. Indoor air quality is also a major concern because buildings and homes are becoming much more sealed to reduce energy consumption.

Recent studies have also shown that indoor pollution is up to 5 times higher than outdoor pollution and we realistically spend 90% of our time indoors. In addition, The World Health Organization even listed indoor pollution as one of the most dangerous threats to our health.

Did you know that these harmful substances live in your air every day?

  • Benzene – used in plastics, rubber, detergents, tobacco smoke, furniture wax and paint
  • Ammonia – found in window cleaners, floor waxes and fertilizers
  • Trichlorethylene – found in printing inks, varnishes, adhesives and paint removers
  • Formaldehyde – found in paper bags, facial tissues, paper towels, table napkins and synthetic fibers

Everything just mentioned is considered short-term exposure-related diseases, but in the long haul, can cause cancer. And to give you another reality check, millions of people die each year from indoor pollution-related diseases.

NATEDE by Clairy will enhance your indoor air quality by having temperature and humidity sensors continuously testing the quality of your air. Following that, the built-in Wi-Fi module emits real-time updates to your smartphone.

If you’re itching to donate to this great cause, you can do so by searching for “NATEDE” on Kickstarter today.



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