Nielsen Auto Cloud – Helping to Reach Consumers More Effectively

Biz Report

Automotive marketers know they work in a crowded space. In fact, consumers see at least 60,000 ads on TV alone between car purchases.

Nielsen’s Auto Cloud fueled by J.D. Power equips auto marketers with the latest car shopping and purchases data from Nielsen and J.D. Power to help them cut through the noise and reach consumers more effectively.

To date, auto marketers don’t have an end-to-end marketing and measurement solution. And they are dealing with a series of challenges, namely:

1) distractions, people watching media content in a lot of different devices, different places

2) attribution, the ability to have that platform to link outcomes AKA sales and finally personalization the ability to mesh that data give personalized ads to their consumers.

Nielsen developed a solution in the Nielsen Auto Cloud powered by J.D. Power to help auto brands stay ahead of the curve, cut through the clutter and deliver improved ROI. The Nielsen Auto Cloud starts with a strategic relationship between J.D. Power and Nielsen. Where J.D. Power brings the best of what it has an understanding of, who purchased a car and the best of what Nielsen has which is an understanding of consumers media habits.

Nielsen Auto Cloud’s always-on frequency management capabilities enable you to proactively measure and manage how often and which types of ads people see throughout the life of a campaign.

Nielsen Auto Cloud includes the following features:

  • Data management platform
  • Artificial intelligence
  • Audience-Based buying
  • Marketing ROI measurement
  • Ad ratings custom analytics

Capture the attention of car buyers by heading to nielsen.com/autocloud today.

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Syte Logix – Understanding Employee Behaviors to Achieve Success

Biz Report

If you own a company or are in a position of management, you know that managing your employees is particularly difficult. How do you incentivize each employee to perform the ideal behaviors to achieve a particular level of performance? It’s a daunting task that most managers fail at.

That’s where Syte Logix comes in.

Syte Logix has created an analytics platform that automatically collects and monitors operational performance data to support custom KPIs set by managers.

The platform then continuously analyzes and scores the productivity of employees, teams, and business units.

Those analytics and scores help managers take actions to correct underperformers and reinforce the behavior of top performers.

The platform is based off a complex and highly-learned software system that materializes for executives in a simple and intuitive dashboard. Executives can see the performance of each of their team members and measure their status based on customized and selected KPIs.

This way managers aren’t focused on managing performance, but enabling it. And companies that do that, have seen a 30% reduction in time and costs, have seen double the rate of employee ownership and accountability, and have improved employee retention.

So to get started, head to sytelogix.com today.

Act! – Maximizing Engagement and Business Growth

Biz Report

Last year we covered Act!, a recognized leader in the CRM market. Act! has acquired millions of users worldwide since its inception and provides the most comprehensive platform for small businesses.

Well, the next generation of Act! is here, providing small business owners with the ultimate toolset to grow.

Act! subscribers now have access to marketing automation built right into Act!, allowing them to optimize all the ways they communicate with prospects and customers to maximize engagement and drive business growth.

In addition, users can now manage their sales pipelines more effectively and intelligently with dynamic pipeline management tools, including an interactive sales funnel, in context KPIs, an actionable sales pipeline, and more.

So if you want to grow your business quickly and easily, you need Act!.

Check out the new Act! Growth Suite, providing users with Act! Marketing Automation and Act! CRM at a great introductory price when you visit act.com.

Habitat Soundscaping – Minimizing Distracting Conversations

Biz Report

As humans, we are intrinsically drawn to nature – the sounds, the views, anything that assures us we’re living on this gorgeous earth.

Steamrolling over the very essence of what allows us to breathe and be at peace, this is the most obvious to be observed in modern offices. Luckily, Plantronics Habitat Soundscaping reconnects humans and nature in the office by using sight, sound, and science to reduce distractions and bridge the gap between modern life’s demands and our basic human needs.

Custom designed for each office, this system uses software to dynamically adapt to the surrounding environment to minimize distracting conversations. You may have paid attention to things such as humming lights and closeby conversations which can be very distracting and cause stress.

The Habitat Soundscaping system is designed to mask unwanted noises by replacing them with soothing audio that we’re meant to hear. Your custom design may include waterfalls, digital skylights or digital windows, as well as the sound of peaceful flowing water and other sounds of nature.

Habitat Soundscaping solutions create environments that naturally minimize distractions in order to cultivate concentration for the individual and collaboration for the team.

For more information head on over to habitat.plantronics.com today.

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