Five Entertainment Tech Trends You Should Know


By Hazel-Lovely Saunders

Creativity is the working body in the entertainment industry. And with recent advances in technology, creatives are finding insane ways to incorporate tech into entertainment. From virtual reality headsets in movie theaters to CGI in Fast 7. You never know what new technology will be up next for the industry.

  1. Virtual Reality (VR)

Virtual reality (VR) is a computer technology that uses software-generate realistic images, sounds, and other sensations to channel a real environment.

The Oculus Rift, a virtual reality headset, accumulated $2.5m in funding on Kickstarter and was available for the blockbuster film “Interstellar” to let audiences interact with the movie’s spacecraft and explore areas in the film. Hopefully we get to watch all movies on VR.


VR isn’t only popular in watching movies, but it’s the new trend in gaming. You’ll find VR gaming headsets from all the tech giants. For example, Samsung released their Gear VR while Sony is in the works for a headset for PlayStation 4. Additionally, Valve Software and HTC are working on Vive.

  1. Augmented Reality (AR)

Now augmented reality (AR) is found in the latest addition, Pokémon Go. This technology blurs the line between what’s real and what’s computer generated. Basically a mix of virtual reality, computer-generated environments, and what’s in the real world in real time.

In Pokémon Go players use their mobile device’s GPS capability to capture, battle and train virtual created, who appear on the screen as if they were in the same real world.


But Pokémon Go isn’t the only one in the AR arena, Microsoft is currently working on a high-profile HoloLens project, and Apple CEO Tim Cook confirmed that the company is working on augmented reality.

  1. High Dynamic Range

High-dynamic range imaging (HDRI) is a high dynamic range (HDR) technique used in imagining and photography to reproduce a greater dynamic range. It’s better visual experience with greater contrast—highlights, brighter colors and a lifelike images.


An example of HDRI is 4K TV. This tech is on the rise, but it probably needs to be watched on a huge TV to notice the difference. This tech can also be found in compact cameras like the new Nikon DL series feature 4K video. Although 4K can be very crisp it takes a lot of memory storage and a strong hard drive to import videos.

  1. Real-Time Cloud Rendering

Cloud rendering is a fast process of creating constant-shape clouds for games and flight simulators. Basically rendering of clouds in real-time. This technology can be used to render complex game image son mobile devices. Major studios use this to cut visual effects costs.

Atomic Fiction’s Conductor is in the lead for these visual effects technique and helped the visual effects for the movie, “The Walk”.

  1. Light Field

A light field camera captures information about the light field emanating from a specific scene; that includes, the intensity of light of the scene and the direction that the light rays are traveling in space. This gives the photographer flexibility to shoot first and choose the focus, aperture and settings after.

This is a time-saver for film shoots. Instead of multiple cameras for different focus points, this will capture it all in one shot. You can edit and change the settings after each shot to satisfy which image you want.

Ars Electronica 2013 - Lytro light-field photography

Ars Electronica 2013 – Lytro light-field photography

Companies Otoy and Lytro offer light-field capturing devices. Other companies like nVidia is also researching this field.

Join the conversation and let us know your thoughts and comments below. Don’t forget to follow us on Twitter and like our Facebook page.


4 Events to Check Out at Comic-Con 2016 in San Diego

Comic-Con International: San DiegoOkay, so Comic-Con International: San Diego started on July 20 – bringing fans, self-proclaimed geeks, movie critics, and a lot of people that just want to see what the hype is about from all over the globe to San Diego…so basically everyone. With so much going on, it’s hard to keep up with the must-see events and panels. Here’s four events we think you should check out:


Thursday, July 21, 2016

  • Justin Timberlake and Anna Kendrick talking about their upcoming film, Trolls. If you haven’t already heard about Trolls, it’s an animated movie from the creators of Shrek and it has a great cast of voice actors besides JT and Anna – Russell Brand, Gwen Stefani, Icona Pop, and so much more joined together to make this film. We think it’s safe to say it’s a good idea to check out the panel with Justin and Anna to get an inside scoop on this movie coming out in November 2016.
  • Christina Milian, Laverne Cox, and Victoria Justice will also be having a panel on this day. They’ll be discussing the new Rocky Horror Picture Show TV-movie. With a great cast like that, you can see why it’s important to check out this panel.

Friday, July 22, 2016

  • If you’re a fan of Vanessa Hudgens or her soon-to-be released NBC DC Comics series, Powerless, make sure to check in to the screening and Q&A. As DC Comics fans, we’re pretty excited to see this series.

Saturday, July 23, 2016

  • One of the events we’re most eager to see is this Saturday – Warner Bros. will have a presentation of its upcoming movies…Meaning Will Smith, Jared Leto, Margot Robie, Brie Larson, and Tom Hiddleston will be there talking about two movies we are dying to see –Suicide Squad and Kong: Skull Island.



If you’re not into anything we listed above, there is still a ton going on at Comic-Con, including a Pokémon Go Bar Crawl, concerts, fan meet-ups, and parties – so you’ll have a lot of fun no matter what you decide to do.


Are you at Comic-Con in San Diego? Follow NewsWatchTV on Instagram and tag us in a photo showing us what you’re doing!



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