Five Entertainment Tech Trends You Should Know


By Hazel-Lovely Saunders

Creativity is the working body in the entertainment industry. And with recent advances in technology, creatives are finding insane ways to incorporate tech into entertainment. From virtual reality headsets in movie theaters to CGI in Fast 7. You never know what new technology will be up next for the industry.

  1. Virtual Reality (VR)

Virtual reality (VR) is a computer technology that uses software-generate realistic images, sounds, and other sensations to channel a real environment.

The Oculus Rift, a virtual reality headset, accumulated $2.5m in funding on Kickstarter and was available for the blockbuster film “Interstellar” to let audiences interact with the movie’s spacecraft and explore areas in the film. Hopefully we get to watch all movies on VR.


VR isn’t only popular in watching movies, but it’s the new trend in gaming. You’ll find VR gaming headsets from all the tech giants. For example, Samsung released their Gear VR while Sony is in the works for a headset for PlayStation 4. Additionally, Valve Software and HTC are working on Vive.

  1. Augmented Reality (AR)

Now augmented reality (AR) is found in the latest addition, Pokémon Go. This technology blurs the line between what’s real and what’s computer generated. Basically a mix of virtual reality, computer-generated environments, and what’s in the real world in real time.

In Pokémon Go players use their mobile device’s GPS capability to capture, battle and train virtual created, who appear on the screen as if they were in the same real world.


But Pokémon Go isn’t the only one in the AR arena, Microsoft is currently working on a high-profile HoloLens project, and Apple CEO Tim Cook confirmed that the company is working on augmented reality.

  1. High Dynamic Range

High-dynamic range imaging (HDRI) is a high dynamic range (HDR) technique used in imagining and photography to reproduce a greater dynamic range. It’s better visual experience with greater contrast—highlights, brighter colors and a lifelike images.


An example of HDRI is 4K TV. This tech is on the rise, but it probably needs to be watched on a huge TV to notice the difference. This tech can also be found in compact cameras like the new Nikon DL series feature 4K video. Although 4K can be very crisp it takes a lot of memory storage and a strong hard drive to import videos.

  1. Real-Time Cloud Rendering

Cloud rendering is a fast process of creating constant-shape clouds for games and flight simulators. Basically rendering of clouds in real-time. This technology can be used to render complex game image son mobile devices. Major studios use this to cut visual effects costs.

Atomic Fiction’s Conductor is in the lead for these visual effects technique and helped the visual effects for the movie, “The Walk”.

  1. Light Field

A light field camera captures information about the light field emanating from a specific scene; that includes, the intensity of light of the scene and the direction that the light rays are traveling in space. This gives the photographer flexibility to shoot first and choose the focus, aperture and settings after.

This is a time-saver for film shoots. Instead of multiple cameras for different focus points, this will capture it all in one shot. You can edit and change the settings after each shot to satisfy which image you want.

Ars Electronica 2013 - Lytro light-field photography

Ars Electronica 2013 – Lytro light-field photography

Companies Otoy and Lytro offer light-field capturing devices. Other companies like nVidia is also researching this field.

Join the conversation and let us know your thoughts and comments below. Don’t forget to follow us on Twitter and like our Facebook page.


You Can Now Record Your (or your Pet’s) Entire Life

By: Kassidy Coleman

(Photo source: Perfect Memory)


If you could record your entire life, would you? Well, now it’s possible with Perfect Memory, a sleek, modern camera with great video quality. This camera streams both photo and video directly to your phone, can be used on your pet, and works with any sports camera mounts.


(Photo Source: Perfect Memory)

Made with Instagram and Snapchat in mind, it allows you to instantly take photos or videos of anything. You can even do timelapse videos and photos. It is easy to control by using the control buttons on the device or from the app on your phone. With no limit to the size of your video, the possibilities are endless.


Don’t think your life is interesting enough to record? Think again. Perfect Memory allows you to auto-edit portions of your life into fun clips and videos. So you can go back and see what you actually saw throughout the day. Kind of creepy, kind of cool.


The idea seems interesting, and with it being 2-3x smaller than GoPro’s most recent model, it is a great alternative for people who have been turned off by GoPro’s techy aesthetic. And it is even compatible with all your GoPro mounts.


Is it necessary to record your entire life? Probably not, but it’s a fun thing to be able to do. We will definitely be trying this out on our dogs to see what they’re truly up to during the day.

Early bird backers can get the camera in silver or rose gold for just $199. It will be shipping out in October.


Would you record your entire life using Perfect Memory? Let us know in the comments below or join the conversation on Twitter!


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How Facebook is Planning on Making VR Less Lonely

By: Kassidy Coleman

If you’ve ever worn a virtual reality headset then you know that although it’s fun, it can be a little lonely. Sure, it’s a ton of fun taking a virtual trip to Mars or traveling back in time to hang out with dinosaurs, but most of us can agree that it would be more enjoyable if we could engage in a community with other people in the virtual world.

Last month, Facebook had stated that they had a dedicated social VR team that was going to be working on finding ways to integrate VR into their social platform. Now Facebook is looking to make virtual reality a little less lonely by allowing you to share your reactions of videos viewed on Gear VR.

Facebook will start rolling out support for five emoji reactions for users to show how they feel about the virtual reality videos they’re watching. This will add a more social aspect to virtual reality. Being able to see the reactions of your friends will make it feel less like a solo trip into space.

At first, we were a little worried that the reactions would take away from the experience or just be distracting. But Facebook did a pretty good job of smoothly integrating the features without making it overbearing. The reactions of others will simply float by on your screen. Nobody will be typing anything, which could have really killed the mood if Facebook had decided to go that route.

Facebook has always let it be known that virtual reality is a huge part of their future plans which means we can definitely expect to see them integrating their social media platform even more into Oculus in the future.

However, Facebook is not the only company working to incorporate social interactions into virtual reality. The Gear VR app now allows users to create profiles, create rooms to watch video streams with friends, and there’s even multiplayer games to play.

Lately virtual reality has been everywhere in the news, but because it’s still so new, nobody knows just how successful the industry is going to be. The consulting firm, Analysis Group has estimated that worldwide revenue from virtual reality could total anywhere from $2.8 billion and $126 billion.

While there’s still a long way to go before VR can really be considered a critical part of social media, it will be an interesting journey to watch!

What do you think about Facebook incorporating reactions on Gear VR? Let us know in the comments below or join the conversation on Twitter!

Eliminate Sneaker Smells

Tech Review

It is a fact – sneakers stink. And we know that bad odors emitted from your shoes are the absolute worst. Even if you are generally a clean and hygienic person, sometimes your shoes just have a rancid odor. You have probably tried everything to eliminate the smell- using powders or sprays in them, left them outside for a night, thrown them in the washing machine but it seems like nothing works well enough to completely eliminate the lingering stink. StinkBOSS has a solution for all your smelly items, especially your shoes.

By using heat and ozone technology, StinkBOSS dries, disinfects, and deodorizes your shoes or any other item that produces a bad, foul, nasty odor that makes you gag. Besides sneakers, the StinkBOSS can be used on athletic gear, flip flops, or virtually any other stinky clothing. It is very easy to use. To use it, simply drop your items in the enclosed container, set the timer, and then hit the start button. The stink that comes with sneakers is almost completely unavoidable. Moisture creates a breeding ground for bacteria, and when mixed with sweat you get odors. To combat the bacteria, the StinkBOSS applies heat to fully dry every nook and cranny of the item. Then the ozone technology gets to work. Ozone is a natural gas and is also the most powerful disinfectant that occurs in nature. By applying it to your smelly shoes or clothing, bacteria dies off and your shoes are left odorless. Even better, the StinkBOSS is simple to use, even kids can easily use it.

With its compact, and easily portable size this becomes a convenient device for everyday use. You can pick up the StinkBOSS for $149.99 by heading to today.

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Clean your Phone of Germs

“Michelle is the Social Media & Client Coordinator with a passion for communication and the media. Having recently graduated with a degree in mass media, and dreams of ruling the world, Michelle brings a fresh take on all things news – technology, politics, and yes, even sports. Her love for people makes the job something she loves, which is obvious in all that she does for the studio.

Did you know that your phone can be dirtier than a toilet? Gross, right? Well, there’s a new technology that cleans phone of these nasty germs using UV light. The device is called PhoneSoap, and it’s really simple and easy to use. All you have to do is plug your phone into the PhoneSoap charger, close the top of the device, and wait 5 minutes for your phone to be cleaned. Like I said, it’s simple. Learn more about this gadget by watching our video review below.

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Charge All Your Devices with PowerCube

“Michelle is the Social Media & Client Coordinator with a passion for communication and the media. Having recently graduated with a degree in mass media, and dreams of ruling the world, Michelle brings a fresh take on all things news – technology, politics, and yes, even sports. Her love for people makes the job something she loves, which is obvious in all that she does for the studio.

Extended USB Context


The PowerCube is a redesigned powerstrip. It’s in the shape of a cube and it has outlets and USB ports. The unique gadget gives you the freedom to have power wherever you are — without the worrying and hassle. The PowerCube is a winner of the Red Dot Award, which judges on design and business. If you’d like to learn more about PowerCube, watch our video review below.

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