Go On Head, Retweet Yourself: Twitter Gets an Update

We bet that quite a few of you are on Twitter. And since there are over 300 million active monthly users, the odds are in our favor. Well, just so ya know, Twitter got a whole lot cooler this week. Here’s our breakdown of what’s new in the Twitter-sphere:

twitter

  1. Say bye-bye to harsh 140 character restrictions
    • You heard us right. Twitter just got a little more lenient with the character count. You’re now able to add pictures, GIFs, quoted tweets, and videos without adding to the total number of characters. Alas!
  2. Go on head, retweet yourself.
    •  Did we stutter? You can retweet yourself. Feel free to share all the glorious comments from your Twitter’s past.
  3. Replies sans @username
    • When you’d reply to a tweet, the tweet would start with @username before your comment. That’s no longer the case. Now there’s a thread line that shows who you’re replying to with your tweet below. So that just means that you have even more characters to share your reply.

So what do you think? Was this update everything you hoped for and more? If so, you can – shameless plug – tweet us @newswatchtv. Or if the update didn’t live up to the hype, you can still tweet us; we’ll be happy to reply.

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Instagram Drops New Features and Kills One

Courtesy of Endgadget.

Courtesy of endgadget.

By: Hazel Lovely Saunders

A couple of weeks ago Instagram released a surprising new feature called Stories, which allows you to share all the moments throughout your day. Similar to rival app Snapchat, stories consists of mini video clips or pictures stay up for 24 hours, appearing as a mini slideshow or video series. Facebook, Instagram’s parent company, attempted to purchase Snapchat a couple of years ago. They couldn’t buy the app, but that doesn’t mean that they couldn’t integrate their ideas in their app.

But Instagram released a feature that Snapchat doesn’t have: zooming. This gives the users the ability to zoom in on other users’ photos and videos by pinching the post. Unfortunately, this feature is only available for iPhone users, but they say it will be released soon on Android.

The new zoom feature allows marketers to get even more creative with content on Instagram. Instead of watching a video in one perspective, users can now zoom around and choose a certain focus to view.

Courtesy of Tech Crunch.

Instagram will also take advantage of the new iPhone 7 plus dual camera. Courtesy of Tech Crunch.

The problem with this new feature is that Instagram images content can look grainy if you zoom in too much. But this isn’t stopping users from using this new feature—there’s even a trending hashtag about Instagram’s latest addition.

These features are here to stay, but the photo map feature is on its way out. This classic feature allowed you to see a map of where a users’ photos were taken (if you allowed it). Instagram said in a statement to Mashable, “Photo Map was not widely used, so we’ve decided to remove the feature and focus on other priorities.”

So what are your thoughts? Are you sad to see the Photo-Map feature go? Or are you happy that you can zoom? Tweet us your thoughts @NewsWatchTV.

Why Tumblr is Launching Live Video Streaming

By: Kassidy Coleman

tumblr

Whether or not you’ve noticed, right now live-streaming video is something everybody and everyone is trying to get into. Periscope, Twitch, Facebook, and YouTube – there are so many options if you really want live-streaming video. Now Tumblr, the blogging site owned by Yahoo, is trying to hop on the bandwagon.

The rumors of the new live-streaming option originated from a page that popped up on Tumblr called LiveVideo. Cryptic messages have been posted on the page suggesting potential (mostly outrageous) events that could be seen through the live stream such as the surface of Mars and basketball lessons from a Harlem Globetrotter. The page has been confirmed to be directly from Tumblr, which means we will definitely be getting LiveVideo.

There are a few reasons why Tumblr would decide to add this feature now. Most likely they are launching it because the blogging platform wants to expand and catch up with its competitors. Another probable reason is that Tumblr is really trying to generate the revenue Yahoo had predicted when they bought the blogging platform. According to Mashable, Tumblr wasn’t able to reach the $100 million in annual sales that Yahoo expected. The company also may be wanting to reinvent blogging and make it a little more personal. You can already interact with other users on the site with reblogs, likes, and comments, but the live-streaming may really bridge the gap between follower and blogger.

Lately, Facebook’s live-streaming option has been getting more attention. So we are all wondering how Tumblr’s live video option will hold up against the popular Facebook Live Video. Many web-celebrities use Facebook Live Video to be able to engage with their fans in real time. Business 2 Community highly recommends that companies find a way to incorporate Facebook Live Video into their marketing plan. By steaming live video on Facebook, you are more likely to reach more followers organically.

We really won’t know how Tumblr’s LiveVideo will do against its competitors until after it officially launches which will be June 21 at 5 PM EST.

Do you think Tumblr’s LiveVideo is a good idea? Let us know in the comments below or join the conversation on Twitter!

Make sure you follow us on Tumblr, our Intern BB-8 may be making an appearance on Tumblr LiveVideo!

Instagram Has Good News for Businesses

Recently, Instagram has been full of changes. Earlier this month, they updated their famous app icon and also gave the app a sleeker, simpler design in order to have the focus more on photos and videos. Now they have another change that is good news for businesses.

With over 400 million monthly active accounts, many businesses have wanted to use Instagram to their advantage for a long time. But with a lack of tools provided from the social media app, it has been a struggle and hassle for many businesses. This morning, Instagram officially announced their new tools exclusively for business users. These new tools include analytics, new business profiles, as well as the ability to turn Instagram posts into ads.

Before making these changes, the social media app worked with many different businesses to find out what exactly they wanted out of the app. They found out that many businesses were having a hard time making their accounts stand out.

Much like with Facebook, the insights that businesses can now track includes post reach, engagement, and top posts. Business accounts will also be able to collect data on their followers such as location, gender, and age. Analytics will be able to be collected even if the post isn’t an ad. If the business wants to turn their post into an ad, they can easily do it directly from the Instagram app. Previously, to make an ad on Instagram, businesses had to do it from Facebook, Instagram’s parent company, which could be a hassle and is not ideal for small businesses that are often on-the-go. Businesses will also now be able to add a “contact” button on their Instagram profiles, which will allow them to have customers either call, text, or email when users press the button.

Fortunately, not just anybody can have a business profile on Instagram. You have to already have a Facebook Page for your business in order to change your account.  So that means people that are just self-promoting won’t be able to abuse the system.

What do you think of these new Instagram changes? Let us know in the comments below.

Make sure you follow NewsWatch on Instagram!

 

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