Why Tumblr is Launching Live Video Streaming

By: Kassidy Coleman

tumblr

Whether or not you’ve noticed, right now live-streaming video is something everybody and everyone is trying to get into. Periscope, Twitch, Facebook, and YouTube – there are so many options if you really want live-streaming video. Now Tumblr, the blogging site owned by Yahoo, is trying to hop on the bandwagon.

The rumors of the new live-streaming option originated from a page that popped up on Tumblr called LiveVideo. Cryptic messages have been posted on the page suggesting potential (mostly outrageous) events that could be seen through the live stream such as the surface of Mars and basketball lessons from a Harlem Globetrotter. The page has been confirmed to be directly from Tumblr, which means we will definitely be getting LiveVideo.

There are a few reasons why Tumblr would decide to add this feature now. Most likely they are launching it because the blogging platform wants to expand and catch up with its competitors. Another probable reason is that Tumblr is really trying to generate the revenue Yahoo had predicted when they bought the blogging platform. According to Mashable, Tumblr wasn’t able to reach the $100 million in annual sales that Yahoo expected. The company also may be wanting to reinvent blogging and make it a little more personal. You can already interact with other users on the site with reblogs, likes, and comments, but the live-streaming may really bridge the gap between follower and blogger.

Lately, Facebook’s live-streaming option has been getting more attention. So we are all wondering how Tumblr’s live video option will hold up against the popular Facebook Live Video. Many web-celebrities use Facebook Live Video to be able to engage with their fans in real time. Business 2 Community highly recommends that companies find a way to incorporate Facebook Live Video into their marketing plan. By steaming live video on Facebook, you are more likely to reach more followers organically.

We really won’t know how Tumblr’s LiveVideo will do against its competitors until after it officially launches which will be June 21 at 5 PM EST.

Do you think Tumblr’s LiveVideo is a good idea? Let us know in the comments below or join the conversation on Twitter!

Make sure you follow us on Tumblr, our Intern BB-8 may be making an appearance on Tumblr LiveVideo!

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Can Netflix Replace Traditional TV and Movie Theaters?

By: Kassidy Coleman

Do you remember trips to Blockbuster or Hollywood Video? It wasn’t that long ago that we would have to go to a physical location to rent a movie. And if the location didn’t have what we wanted, we were simply out of luck. Then in 1998 Netflix completely changed the movie renting game with mail-delivery movie rental that ended up demolishing the competition of Blockbuster and Hollywood Video. Netflix brought the convenience of selecting the DVDs you wanted from their online catalog and getting them mailed directly to you which was far superior to driving to the store that Blockbuster and Hollywood Video could no longer compete. (Blockbuster is still kind of trying to hang in there…they still have 50 locations worldwide). Then in 2007, Netflix took it a step further and did something that had never been seen before – subscription streaming video. Today many other websites have joined the subscription streaming video industry- such as Hulu and Amazon Prime Video. However, Netflix has almost become the household word for online video streaming. Kind of like how people say “Xerox” instead of “copy” when they aren’t even using a Xerox machine. But now this raises some questions: Is this the end for traditional TV? With Netflix releasing more original content, what damage will this do to the movie theater industry?

Well, with Netflix’s history of conquering and destroying, it is likely that the company could be a replacement for traditional TV in the future. According to a recent survey conducted by AllFlicks, 75.5% of Netflix subscribers believe that Netflix can completely replace traditional TV. Although the majority of participants believe that Netflix could be a replacement for traditional TV, there are certain things they agree it can’t replace – such as the experience of going to the movie theater or live sports events. Only 24.2% of participants believed the streaming service could replace movie theaters.

But now we are seeing Netflix spending more money on their Netflix original movies and series. In fact, from 2012-
2016, Netflix has added 111 original series and movies
. With Amazon Prime Video trying to compete with Netflix, most likely we will see Netflix boost out even more original content in order to stay at the top. These Netflix Originals cast some big name Hollywood stars, such as Brad Pitt, Kevin Spacey, and Paul Rudd. It makes some of us wonder what kind of damage this could end up doing to Hollywood. Will Netflix end up doing damage to the movie theater industry? Will we soon just watch new releases in the comfort of our homes? Although that is probably not something that will happen in the near future, it could be a possibility eventually.

Do you think Netflix is a replacement for traditional TV? We think it could definitely be a possibility in the future. But with many Netflix subscribers still paying for TV additionally, it isn’t necessarily considered a complete replacement for TV…yet.

What do you think? Is Netflix going to replace traditional TV? Comment below or join the conversation on Twitter!

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